The DeHavilland Blog

Friday, September 23, 2005

Great program from Dole Foods

In an age of record obesity among children, and increasingly vocal parents and professionals (see this article by Christoper Kimball, founder and editor of Cook's Illustrated Magazine), consider the outreach program designed by Dole Food outlined in this 9/12/05 press release:

Dole Fights K-12 Obesity With “School Salad Days”
Westlake Village, California - SEPTEMBER 15, 2005

Dole Nutrition Institute Donates Salad Bars & Provides Nutrition EducationTo Public Schools Throughout California In 2006

Dole Nutrition Institute (DNI), the nutrition research and educational foundation established by Dole Food Company, Inc. Chairman and Chief Executive Officer, David H. Murdock, today announced a new "School Salad Days" pilot program. Designed to encourage healthy eating habits and promote daily fruit and vegetable consumption in California public schools, the pilot program will be launched with the donation of an initial 50 full-service portable salad bars to California-based K-12 schools in 2006.

In addition to providing onsite self-serve salad bars, DNI (
www.dolenutrition.com) will also offer recipient schools timely nutrition information. This continues Dole's longstanding commitment to the nutrition education through programs such as the Dole "5-A-Day" program (soon to be re-launched and updated as Dole SuperKids).

Other components of the "School Salad Days" program will include:

* Partnering with school food service directors, nutritionists and healthcare providers to combat child obesity through better nutrition
* Working with schools to develop fruit baskets to be sold as fund-raising alternatives
* Helping schools plant on-site "edible gardens"

"Dole Food Company, Inc. shares Governor Schwarzenegger's commitment to preventing childhood obesity," said DNI Director Jennifer Grossman. "By increasing access to fruits and vegetables and teaching the importance of nutrition, we hope to be part of the solution to the epidemic of childhood obesity in California."


For the complete release, visit the Dole Foods press release archive
here.

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