The DeHavilland Blog

Tuesday, December 12, 2006

Cheetos-flavored lip balm?

This is a total aside from what I normally write about on this blog, but it was so interesting I had to share: BrandWeek magazine and TippingSprung (a communications agency) just released the results of their annual survey of best/worst product extensions, and while the items ranked highest are interesting (an American Red Cross emergency radio, anyone?), the worst ones are both fascinating and hilarious. Consider:

  • Cheetos-flavored lip balm
  • The Salvador Dali deodorant stick
  • Diesel Jeans wine
  • Chicken Soup for the Soul pet food
  • the Lamborghini laptop computer
  • Willie Nelson biodiesel fuel
  • Lance Armstrong "LiveStrong" mutual funds
  • Smackers Starburst Bath and Body Collection
  • Play-Doh perfume
  • Jeff Foxworthy beef jerky

I know it sounds like some of these came out of a random word generator, but they're all actual products - click here for the rest of the story.

I can't think of how this relates to education, except that whether you run a business or a school, you should know who you are - and who you aren't.


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