Cheetos-flavored lip balm?

This is a total aside from what I normally write about on this blog, but it was so interesting I had to share: BrandWeek magazine and TippingSprung (a communications agency) just released the results of their annual survey of best/worst product extensions, and while the items ranked highest are interesting (an American Red Cross emergency radio, anyone?), the worst ones are both fascinating and hilarious. Consider:

• Cheetos-flavored lip balm
• The Salvador Dali deodorant stick
• Diesel Jeans wine
• Chicken Soup for the Soul pet food
• the Lamborghini laptop computer
• Willie Nelson biodiesel fuel
• Lance Armstrong "LiveStrong" mutual funds
• Smackers Starburst Bath and Body Collection
• Play-Doh perfume
• Jeff Foxworthy beef jerky

I know it sounds like some of these came out of a random word generator, but they're all actual products - click here for the rest of the story.

I can't think of how this relates to education, except that whether you run a business or a school, you should know who you are - and who you aren't.